People

Current Members

Faculty, collaborators, and current student research assistants.

Alumni Pre 2023 Lab Photos

Faculty and Collaborators

Ye Li

Lab Director

Associate Professor of Management (and sort of Marketing), University of California, Riverside Ye Li’s research interests are in judgment and decision-making and behavioral economics, with a particular interest in the role of time and AI in decision making. His research uses a range of tools from both psychology and economics, including laboratory and field experiments, text analysis, archival data analysis, and mathematical modeling. His work has been published in Proceedings of the National Academy of Sciences, Psychological Science, Journal of Marketing Research, Journal of Retai

Michael Haselhuhn

Faculty Collaborator · Management

Associate Professor of Management, University of California, Riverside Prof. Haselhuhn’s research focuses on the social-cognitive underpinnings of organizational behavior. He is particularly interested in how people’s beliefs and emotions influence trust, negotiation, and cooperation. In other research, he has investigated the remarkable links between facial metrics and important organizational outcomes, including ethical behavior, success at the bargaining table, and firm financial performance. He has published in Management Science, Psychological Science, Journal

Mindy Truong

Faculty Collaborator · Management

Assistant Professor of Management, University of California, Riverside Dr. Mindy Truong is an Assistant Professor of Management at the University of California, Riverside. She earned her Ph.D. in Business Administration (Organizational Behavior) at the University of Southern California Marshall School of Business and worked as a postdoctoral fellow at Northwestern University's Kellogg School of Management. She highlights how functional, yet overlooked behaviors, beliefs, and backgrounds can facilitate people's success when they interact across group boundaries, attain up

Student Research Assistants

Andy Banh

4th year · Psychology

My name is Andy and I am a third-year psychology undergraduate minoring in business. Being interested in the application of behavioral economics strives me to learn more on developing my skills and to use them in a future career. In the lab, I hope to be able to help conduct research or other tasks that I may one day be able to utilize myself. If I have spare time, I love going out to cafes, clothes shopping, and going to the gym.

Anika Bindal

2nd/3rd year · Pre-business

Anika Bindal is a first-year undergraduate student at the University of California, Riverside, majoring in Business Administration with a concentration in finance. She is passionate about behavioral economics and how human psychology influences financial decision-making. Her goal is to better understand consumer behavior and how it shapes investment decisions, particularly in the stock market. Anika was first introduced to finance through community college courses she took during her freshman year of high school, which inspired her to start her own small business, take o

Karissa Francisco

4th year · Psychology

Karissa Francisco is a BEDLab research assistant studying Psychology.

Shlok Garg

4th year · Pre-business

Shlok Garg is a BEDLab research assistant studying Pre-business.

Yamini Goyal

4th year · Political science

I am Yamini Goyal a third-year Political Science Law and Society Major with a Business Minor in Organizational Behavior and Human Resources at UC Riverside! In the future, I hope to pursue a career as a criminal attorney, where I can apply insights about human behavior and decision making to the legal system. Being a part of BEDLab allows me to explore my interests in consumer behavior and factors influencing decision making while developing skills in research. I am excited to learn from the team and contribute to meaningful research!

Grace Hernandez

4th year · Economics and data science

Grace Hernandez is a third-year Economics and Data Science student at UC Riverside. She is passionate about applying data analytics principles to behavioral and economic research, with an interest in leveraging technical skills to generate tangible insights and solutions. She hopes to gain experience in research, and see how findings can be applied to better understand and influence user decision-making.

Anushka Honap

3rd year · Pre-business

Anushka Honap is a second-year student at UCR majoring in Business Administration, with plans to concentrate in Marketing or Business Analytics. Through her involvement in research, she hopes to gain a more hands-on approach to understanding decision making in the business field, particularly by exploring behavioral economics and applying its concepts to the challenges and processes involved in business decision making. She is also interested in the intersection of psychology and business, and how insights into human behavior can shape stronger and more effective strat

Judi Huang

4th year · Economics

Hi! My name is Judi Huang and I am a second-year undergraduate student pursuing a bachelor's degree in economics, with an interest in business, marketing, psychology, and research. What I hope to gain from BEDLab is hands-on experience in the field, greater knowledge of the psychology behind economic decision-making, as well as a head start to my career and education. I am hardworking, dedicated, and ambitious, all of which brought me to this research team and I plan to continue to apply my skills here. I am super grateful and excited for the opportunity to work with like

Tyler Labrador

4th year · Information systems

I am Tyler Labrador, a third-year Business Administration Major with concentrations in management and information systems. I have interests in the "why?" humans make decisions in particular people's human bias and rationality. I hope to apply what these concepts to real-world situations in the future. Through BEDLab I hope to further my understanding of these concepts and explore opportunities.

Vicky Li

3rd/4th year · Business

Vicky Li is a BEDLab research assistant studying Business.

Calvin Lim

2nd/3rd year · Pre-business

Calvin Lim is a first-year undergraduate at UC Riverside, majoring in Economics/Administrative Studies with a minor in Data Science. He is passionate about the intersections of culture, psychology and economics, often exploring these themes through human-centered design. Through BEDLab, he hopes to further engage with this interest, and develop a strong foundation in research to pursue an University Honors capstone in later years.

Siya Madan

4th year · Business

Siya Madan is a second-year Honors Business Administration student at UC Riverside, planning to concentrate in Marketing with a minor in Economics or Political Science. She aims to pursue a career in corporate law and developed an interest in economics through her coursework, particularly in behavioral economics and its applications to the legal field. Siya believes that understanding the intersection of business and law is essential for a unique perspective on corporate law. Through her work in BEDLab, she hopes to gain valuable insights, collaborate with others, and dee

Patrick Rama

4th year · Business economics

Patrick is a third year Business Economics student at UC Riverside, minoring in Mathematics. His interest in behavioral and decision making economics first sprouted during his time abroad at Cambridge, where discussions on poverty and inequality broadened his perspective. While traditional economics often assumes individuals act rationally, he was drawn to behavioral economics for the way it challenges this mold and examines how real world decision making is influenced by biases and context. Since then, Patrick has been fascinated by how data can uncover these patterns

Ruhi Shah

2nd/3rd year · Data science

Ruhi Shah is a first-year undergraduate student at UC Riverside, majoring in Data Science. She developed an interest in behavioral economics and decision-making through her coursework in psychology, economics, and statistics, as well as her prior experiences in research and industry. With a growing curiosity about how human behavior, technology, and consumer patterns intersect, she is particularly interested in exploring the ways artificial intelligence and digital platforms influence decision-making in everyday life. Through her involvement in BEDLab, she hopes to apply h

Jack Stone

4th year · Management

Jack is a fourth-year Business Administration student concentrating on management strategy. His interest in decision-making frameworks began after reviewing the 2017 Nobel Laureate roundtable, where economist Richard Thaler introduced the concept of "Nudging." Since then, Jack has been fascinated by human behavior, perception, the factors that drive decision-making across markets, leadership, and governance, and how those disciplines drive consumer interests. He is especially interested in how consumers navigate choice architecture and what shapes respective rationalizati