BEDLab
University of California, Riverside
University of California, Riverside | UCR School of Business
BEDLab studies how people make decisions, evaluate information, and respond to incentives across consumer, organizational, and social contexts.
Affiliation
BEDLab connects behavioral science, decision research, and business questions at the University of California, Riverside.
Research
Read the full research write-ups on AI and decision making, time preference, and the incidental role of time in decisions.
Recent News
June 16, 2026
Congratulations to the following BEDLab members who graduated this year: Arini Derrick, Celine Korfali, Charlie Nguyen, Isaac Solnick, Jasmine Hanna, Kaitlyn Huang, Kalyani Mantirraju, Krishna Vijayendra, Matthew Dimandaal, Melina Shafie, Milena Guidotti, Oscar Guo, Alberto Campos, and Ruby Romero (MBA).
June 9, 2026
We had a small end-of-year party to close out the academic year with board games, snacks, and dinner.
June 4, 2026
Professor Li had the honor of cording Milena Guidotti at this year's University Honors cording ceremony.
Join
Students interested in research experience can learn more about lab expectations, current projects, and research assistant opportunities through the lab.